Case studies: Heritage nightwear brand

The initial project with this business was to reposition their heritage name with a more fashion forward relevance, as they wanted to refresh & grow their customer base.

Market research & range design

We researched the new target market the brand identified & designed ranges accordingly for several seasons including the use of the iconic Liberty Lawn fabric & high quality silk to refresh & revitalise the ranges & to attract a younger consumer. 

We worked with the UK sample room & overseas manufacturers selecting & proposing fabrics for new ranges | preparing & agreeing range plans  within target price points | producing  design sketches & technical factory specifications | reviewing factory counter samples to get the details right | assessing & signing off  sealed samples. 

Passing range building skills to teams

We worked with the internal team to pass on our range building skills & position them to change the structure of ranges in the future & position the brand to market the goods to the new target audience & to deliver growth.

Get in touch…

Get in touch to find out more. We can supply a free 30 minute video meeting to discuss your project.  Once we confirm we can help you, we can schedule a call. E mail us with the information listed on our contact us page & we will let you know if we can help. If we agree to proceed, we will produce a bespoke project brief for you & agree a timelines & fees.