Market research & range design
We researched the new target market the brand identified & designed ranges accordingly for several seasons including the use of the iconic Liberty Lawn fabric & high quality silk to refresh & revitalise the ranges & to attract a younger consumer.
We worked with the UK sample room & overseas manufacturers selecting & proposing fabrics for new ranges | preparing & agreeing range plans within target price points | producing design sketches & technical factory specifications | reviewing factory counter samples to get the details right | assessing & signing off sealed samples.
Passing range building skills to teams
We worked with the internal team to pass on our range building skills & position them to change the structure of ranges in the future & position the brand to market the goods to the new target audience & to deliver growth.
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