Focused market research

COUTTS Consultancy background in leadership & trend mapping delivers fast, cost effective strategic direction. Keeping up with key market movement, trends | technical & design innovation & developments can be challenging & time consuming. Our  focused bespoke research, tailored to your agreed & specific target market means you have a strong base for a clear strategic road map. We support our customers to develop sustainable strategic goals & plans for delivery.

Saving time & information overload

COUTTS Consultancy saves management & product development time, by providing bespoke,  focused market research & analysis consultancy. We help our customers avoid the need to wade through an information overload of generalised  trend & analysis services, much of which may not be applicable to their businesses. Our key research & strategy mapping services include:

  • Macro global market trend research & analysis
  • Target market research & analysis
  • Market positioning & competitor horizon
  • Commercial trend analysis & forecasting for your market
  • Early identification of sector specific market shifts
  • Key strategic planning & goal setting

Strategic direction

Research & analysis of specific market shifts | media, competitor activity | catwalks | trade shows | macro market developments & evolving consumer preferences provides our customers with sector specific early intelligence & emerging opportunities. At COUTTS Consultancy we work in partnership with our customers to establish competitive edge, innovation & development strategy.

Customer engagement

Consumers will not buy if they do not believe in a brand. Integrity | transparency & 24/7 process driven service as well as corporate social responsibility (CSR) & ethical behaviour are fundamental along with the basics of having the right: purpose | product | quality | availability | delivery speed & accuracy & price, whilst not adding damage to the planet.

Engaging new & existing customers can be tough. Pinpointing target customer needs | desires & expectations & keeping up with fast moving technological changes & AI | VR app development is crucial to building brand loyalty.

COUTTS Consultancy helps build B2B & B2C sales channel growth & customer engagement based on focused | individual & thorough market research & analysis.

Get in touch…

Build your strategic road map with our support | research & analysis. Contact us with some detail about your brand positioning & marketing  needs.We are happy to offer a 30 minute free of charge video call to discuss new projects, but first we need some information from you,  so that we can be sure we can help.  We love to help entrepreneurs & SME’s & give tips for success! Please include on your e mail:  Your company name | Product type | Years trading | Target customer | Selling price range | Details of the project you have in mind | Your e mail address | Your website URL & Your anticipated time scale for the project. If you do not yet have a website please send us pictures of your product.