Case study: Heritage nightwear brand

A nightwear business with a heritage name.

We worked with this business to reposition their heritage name & target a younger consumer, as they wanted to refresh & grow their customer base further.


Design to grow target market

We researched the new target market the brand identified & designed ranges accordingly for several seasons including the use of the iconic Liberty Lawn fabric & high quality silk to refresh & revitalise the ranges & to attract a younger consumer.

We worked with the UK sample room & overseas manufacturers selecting & proposing fabrics for new ranges | preparing & agreeing range plans | producing design specifications | reviewing factory counter samples to get the details right & signing off on sealed samples.


Passing on range building skills

We worked with their internal team to pass on our range building skills & position them to change the structure of ranges in the future & position the brand for growth & to market the goods to a new audience.

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